Today on the show we have Krister Haav, the CEO of Toggl, a simple (yet powerful) time tracker that helps you learn how much your time is worth. If you’re familiar with Toggl, you’ve probably already noticed that they have a super playful brand. They’re not afraid to experiment with comics, or even this addictive startup simulator game: https://toggl.com/startup-simulator/

In this episode, we discussed how Toggl evolved from a software consulting company to a product company, the importance of brand authenticity for remote companies, and why playfulness is an important element of Toggl’s culture.

I had a very fun chat with Krister, and there’s a blooper at the end. So you can skip directly to the end, OR listen to the whole episode, maybe learn a thing or two, and then get to the blooper. Up to you!