In this episode of Founders in Full, I talk with Kristian Altuve, co-founder of Dance Motion Marketing, a growing agency that helps dance studios across the country fill their classes and grow their businesses through done-for-you marketing.

Kristian shares how he went from corporate consulting to freelancing in video production—and how hitting rock bottom eventually led to building a company that now serves over 120 studios every month.

We dive into:

• The messy early years of freelancing, burnout, and trying to figure out how to make it work
• How one retainer client became the lightbulb moment that changed everything
• Why niching down (even when it feels risky) can be the key to real traction
• How curiosity, not credentials, helped him evolve from videographer to full-service strategist
• The behind-the-scenes systems that made it possible to scale from 6 to 100+ clients

If you’re in the early stages of building something—or trying to scale a service-based business—this episode is full of honest lessons and hard-earned insight.

Learn more about Dance Motion Marketing: https://www.dancemotionmarketing.com

Connect with Kristian on LinkedIn: https://www.linkedin.com/in/kristianaltuve/

Connect with me (Dan Ritzke):

I’m a Fractional CMO who helps FamTech companies position their brand, sharpen their messaging, create marketing strategies that drive growth, and oversee execution to make sure those plans turn into results.

👉 Visit my website: https://danritzke.com/

👉 Connect with me on LinkedIn: https://linkedin.com/in/ritzke/

Apply to be on the podcast or nominate a founder:

👉 Founders in Full: https://danritzke.com/podcast/