🧮 As a professional communicator today, you can't just rely on getting messages across through words and pictures. You also need a proper grasp on numbers and data so you can base your stories on real insights.

Kristian Foged's company Simply Thought helps agencies add data analytics and insights, strategic planning, and measurement and evaluation services to their offering. He's also well known for his work with BME PR Pros and serves as a member of the Blueprint Advisory Board.

Kristian was part of the team that set up Archetype's insights and analytics practice and his career highlights the emerging career path agencies need to start building alongside traditional roles. In this episode, Liton talks to Kristian about the specialist services his new company offers and how demand for the skills involved is growing.

Kristian also talks about the power professional communicators have when it comes to activism and issues - not just to put a nice spin on external stories, but to influence internal change.

TOPICS COVERED

📊 Why is the ability to crunch numbers and analyse data an overlooked skill for PR and communication people?

🔬 How research-based insights and data are vital to successful creative ideas and why you should validate your ideas.

💷 How to go about using research, data analysis and measurement tools when you don't have much of a budget to put towards them.

🕵🏽‍♂️ Audience understanding and analysis is a vital part of PR, so you can't just follow your gut instinct and mustn't assume that your audience is you.

📈 How Kristian helps agencies with new business by offering insights, analytics and measurement as a plug-in service.

🤖 Why agencies should look to automation to improve the things they're doing rather than fill in gaps in areas they don't understand.

Simply Thought: https://simplythought.co/

Kristian on Twitter: https://twitter.com/Kristian_Foged