Kristina Halvorson is the CEO of Brain Traffic. She shares her thoughts on her biggest takeaways from Content Marketing World, what brands should think about before developing content, and whether B2B and B2C companies should look at their content differently. 

Find out more about Brain Traffic: http://braintraffic.com

Kristina Halvorson is the CEO of Brain Traffic. She shares her thoughts on her biggest takeaways from Content Marketing World, what brands should think about before developing content, and whether B2B and B2C companies should look at their content differently. Find out more about Brain Traffic: http://braintraffic.com

Kristina Halvorson: Content Strategy vs. Advertising

B2B Nation is a podcast from TechnologyAdvice that shares expert opinions and advice for B2B marketing professionals. Listen along as TA's Demand Gen Director, Mike Pastore, sits down with entrepreneurs, CEOs, and B2B marketing thought leaders to to understand their challenges and talk about what's working for their organization.

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Kristina Halvorson: Content Strategy vs. Advertising

Kristina Halvorson: Content Strategy vs. Advertising