To understand content strategy in its full perspective, you only need to talk with Kristina Halvorson, co-founder and CEO of Brain Traffic, a content strategy consulting firm. Halvorson joined us on the Content Matters podcast to talk about the elements of content strategy and how they all work together to build better customer experiences.  She shared her insights on content marketing, copywriting, UX writing, content marketing, content design, and much more.
Inside This Episode:

The complete definition of content strategy

The difference between marketing writing and writing for the web and products

How content impacts the entire customer journey

How leadership needs to approach content design and measurement


About Kristina Halvorson
Kristina Halvorson is widely recognized as one of the most important voices in content strategy. Her seminal book Content Strategy for the Web is credited with sparking the explosive growth of content strategy and its recognition as a critical field of practice. She appears regularly a featured speaker at conferences all over the world and is known for her lively, insightful presentations.

Kristina is the executive producer of Confab and Button, two events focused on helping content strategists, designers, and writers create and care for exceptional content all along the customer journey.

Where you can find Kristina:

LinkedIn: https://www.linkedin.com/in/kristinahalvorson/

Brain Traffic website: https://www.braintraffic.com/

Confab Conference: http://confabevents.com/

Button Conference: http://buttonconf.com/


Other Resources:
Content Strategy for the Web, 2nd Edition

Check out all 7 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast