Kriston Sellier, id8, on Branding That Customers Remember (North Fulton Business Radio, Episode 912) On this edition of North Fulton Business Radio, host John Ray welcomes Kriston Sellier, Founder and President of id8. Kriston discusses how real differentiation, rather than generic claims like quality and caring, builds enduring brands. She walks through id8's discovery process, where […] The post Kriston Sellier, id8, on Branding That Customers Remember appeared first on Business RadioX ®.