Kristy Chong is the founder of multimillion-dollar leak proof underwear and apparel brand, Modibodi. In this chat she discusses how she started the brand with only a $25k investment, why she recently took on external investment, how she feels about competitors copying her brand, and why financial literacy is so important for founders.  

You’ll learn:  

• Which customer segments she targeted in the beginning and how this has evolved over time  
• The challenges associated with inventing a whole new category of product 
• How to build impact into your business model from the get-go 
• Why you should adopt a test and learn marketing approach 
• How to go about building a financial model for your business 
• 
  

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