Social media didn’t just change how we post, it changed how we think, rest, work, and connect.

In this episode, Lach Bradford sits down with Kriti Gupta to unpack what it really means to live online. From starting out running Facebook events for community groups, to working across publishing, big brands, and building her own venture In My Head, Kriti shares the unfiltered realities of working in media without burning yourself out.

We talk about fake productivity, why boredom is a lost skill, the pressure to speak on everything, authenticity as a misunderstood buzzword, and why your “real-life algorithm” matters more than the one on your phone. Plus: practical habits Kriti uses to reset her brain, her minimal tech stack, and the tools she actually swears by.

This episode is brought to you by Sked Social — the social media management platform helping teams plan, publish, and engage smarter (without living in chaos).

If you work in social, content, media or feel permanently online — this one will hit.