Christine Foster, SVP of Commercial Strategy and Operations at Kroger, joins Scope3 to discuss how Kroger Precision Marketing (KPM) is tackling performance through sustainability, cutting carbon with precision buying and leading a shift toward audience-first planning in retail media.

Christine Foster, SVP of Commercial Strategy and Operations at Kroger, joins Scope3 to discuss how Kroger Precision Marketing (KPM) is tackling performance through sustainability, cutting carbon with precision buying and leading a shift toward audience-first planning in retail media.

Kroger Precision Marketing: Elevating Retail Media Through Sustainable Strategy

Welcome to Sustainable Growth, the podcast about building a higher-performing advertising industry that is better for advertisers, publishers, consumers, and the planet. In each episode, we talk to advertising visionaries about the innovations powering that future.

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Welcome to Sustainable Growth, the podcast about building a higher-performing advertising industry that is better for advertisers, publishers, consumers, and the planet. In each episode, we talk to advertising visionaries about the innovations powering that future.

Welcome to&nbsp;Sustainable Growth, the podcast about building a higher-performing advertising industry that is better for advertisers, publishers, consumers, and the planet. In each episode, we talk to advertising visionaries about the innovations powering that future.

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Kroger Precision Marketing: Elevating Retail Media Through Sustainable Strategy

Kroger Precision Marketing: Elevating Retail Media Through Sustainable Strategy