84.51 uses data science to uncover customers' needs, offering personalized marketing strategies to Kroger and over 1,400 consumer-packaged-goods-companies. On this episode, we have the rare pleasure of speaking with 84.51's President Milen Mahadevan on the company's value proposition, the product suite, its management method, and its people. In addition, we discuss 84.51's data science capabilities, industry trends, and challenges faced in an everchanging business climate.