Kronda Adair

Kronda Adair helps mission-driven businesses succeed online. Helping her clients authentically share their expertise as digital content is a key part of this mission.

Kronda and I talked about:

her evolution from web developer to a full-service, results-oriented marketing agency

her stealthy approach to eliciting content from her clients

her new "Content Bootcamp" product

how she helps her clients with their communication strategy: crafting a good offer that solves a real problem, identifying the right audience, and polishing the messaging

the conversational style she uses to understand her clients and their customers and translating that into an actionable content plan

how she helps clients move from "media speak" to "just you" - their authentic self and voice

her "gentle kick in the butt" technique to help her clients to actually get started executing

her focus on the "why," "the reason for doing it has to be bigger than the fear"

how she became a resource guru - as speaker, she often offers a prize if anyone can ask a question for which she doesn't already have a resource on her site

how her second reading of "Work the System" by Sam Carpenter led her to become a process nerd and to start proselytizing and asking clients, "Have you accepted documentation and process as your personal savior?"

how the only way to get past overwhelm is to become more efficient - is to document your processes - both for yourself and for folks you outsource to

how good content can pre-sell you and your services - her ultimate goal is helping her clients become "that obvious choice"

her new nickname, "Kronda-pedia"

some of her favorite resources to help drive content creation

how making content creation a habit can normalize the process and reduce the pressure on the creator

the importance of separating content planning from content creation

Kronda's Bio

Kronda Adair is the founder of Karvel Digital, an agency that helps mission-driven service based businesses automate their marketing to create a predictable sales pipeline.

She is a regular speaker at WordPress meetups and WordCamps and has been featured on podcasts such as The Kim Doyal Show, and The Out Entrepreneur with Rhodes Perry.

Her latest project is Content Bootcamp, a 10-week online intensive to teach overwhelmed entrepreneurs how to create and use content as an asset that saves time and sells for you.

When she’s not working, she can be found enjoying time at home with her wife, two cats, and Vizsla puppy, reading dead-tree books, riding one of her five bikes, or enjoying the postcard vistas of the state of Oregon.

[Kronda talks in our interview about the importance of always being helpful. For example, there's that time she jumped on stage to help Ani DiFranco recall the lyrics to one of her songs.]

Video

Here’s the video version of our conversation:

https://youtu.be/Kmejd3wjYNE

Transcript

Larry:

Hi everyone. Welcome to episode number 37 of The Content Strategy Insights podcast. I'm really delighted today to have with us Kronda Adair. Kronda is a digital marketer and strategist down in Portland, Oregon. She runs her own small agency down there. She does a lot of other interesting things as well. I'll let Kronda tell you a little bit more about herself.

Kronda:

All right, thanks, Larry. Yeah, so, January is actually my sixth anniversary of being in business. I started out as a developer, just making WordPress sites for people. As the years went on, I've kind of evolved over time into different things, as I saw that just making websites wasn't really helping people as much as I wanted. Then I started studying marketing,