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KU vs Wide is a False Debate
Most indie authors think you have to decide between KU or Wide. With the emergence of creator economy and fandom-based platforms, there is a new path for authors. One that allows them to make the most of the retailers, but build their own fandoms, centered around a deeper connection with readers, ownership of data, and ultimately more money and freedom for authors.
Today, Monica Leonelle the creator of the Go Wide Grow Wide community and author of 18 nonfiction books for authors gives her insights on the publishing ecosystem for indies, the role that retailers play, and why and how we can build and market our fandom based businesses (such as subscriptions and crowdfunding).
Monica’s Links:
https://aggressivelywide.substack.com/
https://gowidegrowwide.com/
EPISODE OUTLINE:
0:00 - 2:30 Introduction and Context
2:30 - 5:06 An Overview of the Indie Publishing Ecosystem
5:06 - 7:11 What does it mean to sell direct to readers?
7:11 - 9:05 How Monica Built Her Fiction Business in the Platform Ecosystem
9:05 - 11:30 Why Retailers Can Get You Readers, But Not Superfans
11:30 - 12:12 Emilia's Censorship Problems, and Why Her Readers Will Follow Her Anywhere
12:12 - 17:05 The Business Models of Retailers v.s. Creator Economy Platforms
17:05 - 19:45 Discovering Readers with and without Retailers
19:45 - 21:29 The Average Pledge Amount for Publishing Kickstarter Campaigns
21:29 - 24:45 Repackaging Books for Multiple Platforms + Using Multiple Income Streams to Fuel Your Story Business
24:45 - 27:16 Using Crowdfunding and Subscriptions Together
27:16 - 30:40 How Monica Decides What Books She Will Write
30:40 - 35:20 How to Convert Readers to a Fan-based Platform
35:20 - 36:44 Marketing that Works for Subscriptions
36:44 - 41:22 What Will Make a Successful Author Creator in the Future
41:22 - 44:08 Update from Michael, Beta-Read Creator Economy for Authors: A Guide to the Future of Publishing
Join our community of subscription authors: https://www.facebook.com/groups/subscriptionsforauthors
Free storytelling insights delivered to your inbox each week: https://storytellersruletheworld.com/
And join Ream, the all-in-one publishing platform by fiction authors for fiction authors: https://www.reamstories.com
Review/rate Storytellers Rule the World on your favorite podcast app. You can also find the episode transcripts here: https://storytellersruletheworld.com/podcasthome
Thank you so much for tuning into the show! Always feel free to reach out to the team at [email protected]
ABOUT REAM
Ream is an all-in-one publishing platform for fiction authors.
Ream combines the best features of a mailing list, community platform, and a world-class reading and listening experience into one easy-to-use platform. All for $0 a month. We only make money when you do — and authors keep 90% of what they earn.
View all episodes
By Emilia Rose and Michael Evans
4.3
1212 ratings
Most indie authors think you have to decide between KU or Wide. With the emergence of creator economy and fandom-based platforms, there is a new path for authors. One that allows them to make the most of the retailers, but build their own fandoms, centered around a deeper connection with readers, ownership of data, and ultimately more money and freedom for authors.
Today, Monica Leonelle the creator of the Go Wide Grow Wide community and author of 18 nonfiction books for authors gives her insights on the publishing ecosystem for indies, the role that retailers play, and why and how we can build and market our fandom based businesses (such as subscriptions and crowdfunding).
Monica’s Links:
https://aggressivelywide.substack.com/
https://gowidegrowwide.com/
EPISODE OUTLINE:
0:00 - 2:30 Introduction and Context
2:30 - 5:06 An Overview of the Indie Publishing Ecosystem
5:06 - 7:11 What does it mean to sell direct to readers?
7:11 - 9:05 How Monica Built Her Fiction Business in the Platform Ecosystem
9:05 - 11:30 Why Retailers Can Get You Readers, But Not Superfans
11:30 - 12:12 Emilia's Censorship Problems, and Why Her Readers Will Follow Her Anywhere
12:12 - 17:05 The Business Models of Retailers v.s. Creator Economy Platforms
17:05 - 19:45 Discovering Readers with and without Retailers
19:45 - 21:29 The Average Pledge Amount for Publishing Kickstarter Campaigns
21:29 - 24:45 Repackaging Books for Multiple Platforms + Using Multiple Income Streams to Fuel Your Story Business
24:45 - 27:16 Using Crowdfunding and Subscriptions Together
27:16 - 30:40 How Monica Decides What Books She Will Write
30:40 - 35:20 How to Convert Readers to a Fan-based Platform
35:20 - 36:44 Marketing that Works for Subscriptions
36:44 - 41:22 What Will Make a Successful Author Creator in the Future
41:22 - 44:08 Update from Michael, Beta-Read Creator Economy for Authors: A Guide to the Future of Publishing
Join our community of subscription authors: https://www.facebook.com/groups/subscriptionsforauthors
Free storytelling insights delivered to your inbox each week: https://storytellersruletheworld.com/
And join Ream, the all-in-one publishing platform by fiction authors for fiction authors: https://www.reamstories.com
Review/rate Storytellers Rule the World on your favorite podcast app. You can also find the episode transcripts here: https://storytellersruletheworld.com/podcasthome
Thank you so much for tuning into the show! Always feel free to reach out to the team at [email protected]
ABOUT REAM
Ream is an all-in-one publishing platform for fiction authors.
Ream combines the best features of a mailing list, community platform, and a world-class reading and listening experience into one easy-to-use platform. All for $0 a month. We only make money when you do — and authors keep 90% of what they earn.