Kurt Abrahamson is inventing "people powered advertising." The intersection of social graphs and online display ads is rich with opportunity. Find out how leadership brands are integrating Tweets, FB Page comments, Yelp reviews and Foursquare Check Ins into their advertising and how they're handling the negative sentiment aspect of dynamically-served social commentary.Suz and Kurt, long-time industry friends since his early days at Jupiter Networks catch up on his tenure at Google, the highlights of programming Google's Zeitgeist events and what he needs to accomplish now at SocialMedia.com.Get some valuable perspectives on Facebook's walled garden advertising and Twitter's 9 points of resonance as well as ideas for the best brands to use these new social ads.Kurt asks for support from the industry in the form of speaking opportunities, invitations by brands and agencies to learn about social ads and intellectual dialogs about where the future of consumer generated advertising is headed.He leaves us with a guided, visual journey of his hike on the Annapurna Circuit in Nepal, including a beautiful description of arhododendronforest in full bloom.If you are eyeing the social ad space, or want to hear from a really great, smart guy, this is the episode for you.