073: Kurt Shaver on Social Selling and Leveraging Content

Should salespeople blog and create their own content? How to leverage video to improve sales? What are some different types of content that you could be sharing? Kurt Shaver, the Chief Sales Officer (CSO) of Vengreso, talks to Shira Abel about social selling done right and where to begin. About Kurt Shaver • Kurt Shaver is the CSO at Vengreso, a Digital Sales Transformation company. As a former sales rep and VP of Sales, Kurt knows what it takes to reach B2B decision makers. • He is the creator of the Social Selling Boot Camp and has over 10,000 hours of social selling experience. • Kurt is a frequent speaker at events like Dreamforce, Sales 2.0, and LinkedIn's Sales Connect conference. His blog was named a Top Sales Blog and clients includes Hewlett Packard, CenturyLink, NetApp, Frontier Communications, Maritz Travel, and City National Bank. Key Takeaways: • Salesforce is the greatest potential content distribution force that B2B companies have. • While salespeople should be sharing company and industry content, they should be authentic and create their own. • Personal video is hot right now. If you’re not using yet, it’s time to get your salesperson trained on how to use it to close more deals. Please rate this podcast. About Shira Abel Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), a PR, marketing and design agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives with her husband, teen and tween sons and a very large Great Pyrenees. If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above. The SaaS Insider podcast is brought to you by Hunter & Bard, an agency specializing in PR, design, branding, and marketing strategy – helping SaaS companies develop mindshare. It’s also a member of the C-Suite Radio Network. Check out Hunter & Bard today at http://hunterandbard.com Tags and Keywords: social selling, digital marketing, saas Facebook Status: @shiraabel and @kurtshaver discuss content development, social selling, and the best tools to make it work for your business. Learn more about what other B2B companies are already doing and how to convince your salespeople to use social media in this episode of #SaaSInsider podcast. Twitter Status: @kurtshaver shares his tips on #SaaSInsider with @shiraabel on where to begin with social selling.