There are many incentives for conserving soil and water. Among them, maintaining sustainability for future generations comes immediately to mind. Kurt Stiefvater’s incentives range from getting the best crop to propping up grazing resources to preserving a farm legacy. His interest in improving soil health is made possible for the Salem, South Dakota, farmer partly through the South Dakota Soil Health Coalition and a smartphone and PC application called Growing Connections. Stiefvater often shares with other farmers what conservation methods work for him. The fourth generation to farm the land he stewards, Stiefvater, grows soybeans, corn, oats, winter wheat, and alfalfa, plus he maintains a cow/calf operation.