Explore the entrepreneurial saga of Jaypee Morales, founder of Rite Tea & Choco Monkey, in our latest podcast episode. From a student project at San Beda to leading the Association of Filipino Franchisers Inc. (AFFI), Jaypee's story is a masterclass in innovation and leadership. He shares his journey, the highs and lows of brand building, insights into the Philippine franchising scene, and his pivotal role during the pandemic, which won him the AFFI HERO AWARD. This episode is a treasure trove for aspiring entrepreneurs and franchise enthusiasts. Tune in for an inspiring deep dive into franchising excellence. #Entrepreneurship #Franchising #Inspiration