Sunk cost is something we find everywhere in life. Continually money, energy, time, etc... into something that you know isn't working, simply because you have already invested so much money, energy, time, etc... This week we discuss what this looks likes, how it shows up in many places in life, how to identify it, and how to get past it.

Books/Resources Mentioned:

Predictably Irrational - Dan Ariely

Essentialism - Greg McKeown

Atomic Habits - James Clear

Dave Ramsey

The Professor in the Cage - John Gottschall

Escape Fire

Seth Godin

Rob Pincus

Immediate Casualty Care - Jon Grabo

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Important Links:

Project Lift

Endeavor Defense and Fitness

Aaron Jannetti Blog

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Drew Dillon

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Music courtesy of... 

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Music from Soundcloud Music provided by RFM: https://youtu.be/F2O_6lTcDd8