Eric Santos is the business owner of a company called Benchmark Intelligence, he is the "word hustler", and author of the self-published book called "Shoot Your Shot". The book is about dating in general, and the pros and cons of the modern society using online dating services, as the main source for finding potential partners. Eric talks about the process of publishing your own book, how best to do it and how to print and sell the book online. Although handing out great advice, Eric states that his company is his main focus now, which he also presents in detail. Enjoy!