Today, we interviewed Kwebbelkop (aka Jordi Maxim van den Bussche) and asked him about his insane journey growing to 15 million subscribers and becoming one of the highest earning creators on YouTube. In this episode, Kwebbelkop breaks down the unsustainable grind that got him to 15 million in the first place, and how he's now changing his approach using AI to create an army of virtual creators to generate millions of views.

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Jordi's Socials

YouTube: @kwebbelkop

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TIMESTAMPS

0:00 Starting YouTube

3:14 Journey to 100K Subs

6:01 Starting the Robust Group

8:01 Early Ideation

11:32 100K Subs to 1M

12:29 Growth Hacks at 1M Subs

19:03 Working with Pewdiepie

20:30 The Difficulties of 10M Subs

26:05 The "Downfall" of Kwebbelkop

29:18 The Viral Formula Applied to AI

32:10 Thoughts on View Decline

33:51 Building Multiple AI Channels

37:26 The Future of AI Content

42:42 What happened to Kwebbelkop AI

44:43 The Future of Kwebbelkop

46:51 Best Advice for a YouTuber Today and Dreams