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Maybe you know Kyle Gordon from his ’90s Eurodance character DJ Crazy Times, or from his more recent videos lampooning Nu Metal and UK Hip-Hop. If you’re on social media, you’ve seen his face.

The comedian and musician developed his characters over several years in New York. Raised in the suburbs north of the City, he absorbed 2000s pop culture for what it was: hopeful, ridiculous, and a bit naive.

Jordan talks to Gordon about his new album, developing his characters, and building his brand online.