The Proof University Show

Kyle Pool on Crafting Unique Beverages and Strong Communities with New Motion Beverages and Embolden Beer

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In this episode of the Proof University Show, we dive into the unique journey of Kyle Poole, CEO and co-founder of New Motion Beverages and Emboldened Beer Company. 

Kyle explains how his passion for San Diego’s craft beer scene led him to create New Motion Beverages—a company that offers a range of artisan drinks, from hard kombucha to sparkling tea. 

Key points from the episode:

  • Kyle’s Leap of Faith: Leaving his engineering career to follow his passion for craft beverages
  • The “Fifth Friend Philosophy”: A unique approach to making New Motion’s tasting room a welcoming space for everyone, regardless of their drink preference
  • Innovative Products: From matcha hazy IPAs to hojicha lagers, Kyle’s East-meets-West approach to flavor innovation
  • Collaborative Community: How the San Diego brewing scene thrives on collaboration over competition
  • Entrepreneurial Wisdom: Kyle’s reflections on staying the course, enjoying the journey, and building a brand with heart and purpose

    • 00:00 Introduction 

    00:53 Kyle Poole's Background and Journey into Beverages

    02:55 Starting New Motion Beverages

    05:48 Navigating COVID-19 and Business Expansion

    08:37 Brand Strategy and Product Innovation

    12:29 Community Engagement and Events

    14:32 Distribution and Retail Footprint

    21:13 Future Plans and Industry Insights

    28:39 Final Thoughts and Closing Remarks

    ...more
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    The Proof University ShowBy Justin Obey