Chris Rod Max dive into the challenges facing smart assistants like Alexa and Siri, exploring their limited use cases and struggles to monetize despite massive market penetration. Guest Kyle Tsai (ex-product manager, CVC & sommelier) joins to discuss how AI and large language models could reinvent these platforms. The group debates the future of search and digital advertising in the age of AI copilots, potential opportunities for startups, and the need for marketers to adapt to a rapidly changing landscape. Plus, Kyle shares wine pairing recommendations for tech enthusiasts!