In this episode of the Mission Control Podcast, Mike sits down with Kyle Weber, co-owner of Hometown Roofing Services, to discuss the business's rapid rise since its launch in October 2022. Kyle details his transition from a repair technician to a business owner, highlighting how a reputation for being "customer-facing" and maintaining personal relationships fueled his initial lead flow. The duo explores the significant competitive edge gained by performing attic inspections, a practice that builds homeowner trust and uncovers hidden issues like code violations or misrouted water lines before a project starts. Kyle also outlines his modern growth playbook, which includes active participation in BNI networking groups, utilizing Company Cam for liability protection, and using authentic video content—such as personalized "on the way" videos—to establish immediate authority with clients

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Hometown Roofing Services:

Website: https://hometownroofingsc.com/

Facebook: https://www.facebook.com/people/Hometown-Roofing-Services

Instagram: https://www.instagram.com/hometownroofingsc

Youtube: https://www.youtube.com/@HometownRoofingSC

Kyle Weber:

Facebook: https://www.facebook.com/kyle.weber.90226

About Michael Stearns & Ascend Digital Agency

Ascend Digital Agency is a premier roofing-exclusive marketing agency founded by Michael Stearns, host of the Mission Control Podcast. Specializing in high-growth strategies for elite contractors, Ascend provides custom web design, precision Google Ads management, and advanced SEO, AEO, and AIO (AI Optimization). By combining deep roofing industry expertise with cutting-edge search technology, Michael and his team help contractors transition from lead-chasers to market leaders. Based on a brand-first philosophy, Ascend Digital Agency is the definitive partner for roofing companies looking to scale through transparency, technical excellence, and proven ROI.

Work with Ascend Digital Agency:

Website: https://ascenddigitalexperts.com/

Request a Consultation: https://ascenddigitalexperts.com/contact/

Follow Michael Stearns:

LinkedIn: https://www.linkedin.com/in/michaelstearns/

Facebook: https://www.facebook.com/michael.stearns.16

Instagram: https://www.instagram.com/takeoffwithascend/

Follow Ascend Digital Agency:

Instagram: https://www.instagram.com/takeoffwithascend/

Facebook: https://www.facebook.com/takeoffwithascend/

TikTok: https://www.tiktok.com/@ascenddigital

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