Could we refuse a guest who is working on a dissertation about the commercialization and professionalism in podcasts? Kyle Wrather is earning his Ph.D. and is a graduate teaching assistant at the University of Texas at Austin in the Department of Radio, Television, and Film. Kyle is looking at podcasts from 2005 to now and how advertising has been integrated. He discusses how people debate the name podcasting, the adaption of podcasts into tv shows, and how audio blogging was the predecessor for this new format.