Where you send listeners to connect with you at the end of your podcast interviews is really important. You want to have a strong call to action when you embark on this strategy.  

And as we’ve discussed in previous episodes one option for your call to action could be to send listeners somewhere they can sign up to your email list.  

But for them to want to do this it’s a good idea to offer an incentive, a lead magnet. In episode 6 Teresa Heath-Wareing discussed How to Create a Lead Magnet that Converts.

I’m really pleased to welcome Kylie Lang to the podcast to talk about why a Quiz could be the ideal lead magnet to grow your email list.

Kylie Lang is a Quiz Funnel Strategist and Course Creator as well as being founder of the 'Fab Factor'. She works with course creators, service providers and coaches to grow their email list, get more leads and have sell out launches using the power of an automated quiz funnel. 

After running her digital course company for nearly 14 years, when there was no social media to speak of and most courses were paper based, she's made plenty of mistakes and been part of the massive growth of digital marketing at the grassroots level. 

Fast forward to 2021 and she's had multiple 6 figure launches and seen her email list increase by over 700% by creating highly converting quiz funnels.

Key Takeaways

• Reid Hoffman said, If you're not embarrassed by the first version of your product, you've launched too late.
• Starting a quiz: Think about an overriding problem that your audience has. The reason you started your business is because you identified a problem and you are offering a solution. So you take that problem and you reverse engineer it into what you believe will be something that people will be curious enough about to want to know.
• Quizzes are outperforming other lead magnets in so many different ways
• Kylie only spends £250 a month on ads for her quiz and gets anything from 700 to a thousand leads from this.
• You should be taking quizzes to see which ones you like, what questions resonate with you. Don't look at other people in your industry, look at people outside of your industry.

Quote

Done is better than perfect. Do not allow procrastination to stop you doing anything. 

Mentioned in this Episode

The Wedding Academy

Connect with Kylie Lang

Take the quiz at https://kylielang.com/quiz/

Connect with Victoria Bennion

Book your free podcast guesting strategy session today.

To learn more about working with us visit https://victoriabennion.com/