VAYA and ZUPCO recently held a launch event celebrating the introduction of intercity (between cities) bus ticketing on the VAYA platform. You can now purchase a ticket for travel between Harare and Bulawayo on the VAYA app and pay using Ecocash.

This is a strong partnership bringing the best of mobility and technology capacity to bring convenience to intercity mobility. This digitization of the inter-provincial travel space looks to be an exciting endeavor especially given that when you book using VAYA you also have funeral assurance, accident cover as well as MARS ambulance cover.

I give my perspective on this launch and what it means for the market.

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