smallfarmnation.com
In this episode, you’ll hear the story of how Lisa Steele escaped the concrete jungle surrounding Wall Street and built a lucrative brand around backyard chickens.

Lisa Steele made Gordon Gecko proud, living the high-life on Wall Street during the go-go '80s. But when terrorists bombed the World Trade Center for the first time in 1993, Lisa reached her tipping point and began looking for a simpler life. It was many years later when boredom and necessity motivated her to start writing about her passion; chickens.

What started as a simple Facebook page grew into a thriving blog, books and television series, all centered around Lisa's brand, Fresh Eggs Daily.

A lot of people start blogs, but few turn their passion into a blogging business. Lisa Steele did just that, and now earns an income to rival what she walked away from when she left Wall Street.

Lisa teaches us how giving readers what they want can earn you more than chicken feed.

Season 1: Episode 2: $250K/Yr Blogging | Lisa Steele | Backyard Chickens

Farming | Farm Life | Homesteading | Self-Reliance

Home & Garden

Leisure

smallfarmnation.com So it’s December and we’re winding down the farm season. While that means we have fewer chores to do, we still have farm chores, right? Frozen water troughs, hay that’s gotta be dished out, pigs still need to be fed and so on.

But the chore load is definitely reduced this time of year, and that’s a good thing. Because we need to rejuvenate, celebrate the season and recharge our batteries. No doubt about it. So what can we do on these frigid winter days to drive our farm businesses forward. I suspect many of you are looking at seed and hatchery catalogs, or even working on planting calendars.

But we also need to take advantage of this time to focus on one of the most strategically important areas of our business—of any business. And that is marketing.

In this episode I'll walk you through 7 Farm Marketing tasks you can perform this winter to get your farm in great shape for next year.

Season 1: Episode 2: $250K/Yr Blogging | Lisa Steele | Backyard Chickens

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