Interview with Chloe Smith, co-founder and CEO of Mercator, a construction intelligence platform. Chloe provides background on her marketing and advertising career and how she came to start Mercator with her co-founder to bring data analytics to the construction industry. She outlines conducting customer interviews and POCs to validate the problem they were solving. Chloe explains how Mercator tracks construction projects through their full lifecycle and delivers insights on upcoming opportunities to general contractors, enabling them to get in front of projects earlier. She discusses focusing on specific customer profiles, building relationships with advisors, and taking an authentic approach to branding. On product features, Chloe describes the Mercator workflow of monitoring projects, companies and contacts with AI-driven alerts. Users can explore project details and connect with stakeholders. She positions Mercator as a unique, category-defining product bringing new strategic intelligence to construction firms. Looking ahead, Chloe is excited to grow their team, enrich data tracking, expand to new markets and build their product suite into a knowledge hub. She advises startups in construction to build what the industry needs based on customer conversations.