Ever felt like your best ideas come from total chaos? That’s exactly what we’re diving into in this episode of La Mesa Talks! 

We sat down with Moey Shawash,  a creative strategist with 18 years of experience, to unpack the messy, beautiful, and wildly chaotic process of creativity.
From reimagining Twitter for Saudi women to embracing the chaos of brainstorming, Moey shares how thinking outside the box (or throwing the box out entirely) can lead to groundbreaking ideas. 

Here’s what you’ll take away from this electrifying conversation:

🌟 Chaos is Misunderstood: Moey breaks down why chaos isn’t a mess—it’s a necessary storm for creativity. Spoiler: Your best ideas might come from the most unexpected places (like a bathroom with no phone).

💡 The Twitter Transformation: How Moey and his team turned a simple campaign request into a platform-wide revolution by creating a female-friendly Arabic language option. Hint: It all started with a shampoo bottle.

🌍 Multicultural Creativity: As a third-culture kid with a fascinating background (think Circassian Arab roots, a Jewish Russian mom, and a childhood in Kuwait), Moey shares how his unique perspective shapes his approach to strategy and storytelling.

🚀 Creative Leadership: Why you don’t need to look or act “creative” to be creative. Moey’s advice? Let everyone in the room brainstorm—yes, even the guy in the suit.

🎯 Practical Chaos: How to balance freedom and structure in your creative process. Moey’s mantra? “It’s okay not to know. Just figure it out.”

This episode is a masterclass in embracing the chaos of creativity. Whether you’re a seasoned strategist or just starting out, Moey’s insights will inspire you to think bigger, bolder, and a little more chaotically.

So grab your coffee (or your shampoo bottle), and let’s get messy. 

⚡👍 Don’t forget to like, subscribe, and hit that notification bell for more inspiring conversations!