Jean Hogue is the founder of the grocery store chain Co-op Alentour. Co-op Alentour are grocery stores that sell organic local products . Hogue, Co-op of Alentour’s president, has long been considered an activist for all the effort he puts into producing healthier products for people. As a niche farmer, it is difficult to compete with larger companies but Jean Hogue has maintained his ideology. His inspirations of producing local products started  in Saint-Jerome, Laurentides, where he was exposed to agriculture at a young age. Jean Hogue and his siblings used to work with their parents and grandparents from a very young age in their farms. Their farms delivered local products to grocery stores.