The turtle and the hare – a classic fable. Building a brand is a marathon, not a sprint. Don't be the cocky rabbit who burns out. Today we have stories of two humble, hard-working guys who have persevered through tough times ... to see huge success.

This season of Working Sunday does a deep dive into what it takes (and means) to build an authentic, personal brand – that can blow up.

From Pasadena to Culver City – from Melrose to Long Beach –

Welcome to the world of LA Working Artists.

Show Guests:

• Truck Torrence of 100%Soft

• Eric Nakamura of Giant Robot

note: big thanks to Michelle Valigura, who we neglected to include in the story as a key mentor of Truck Torrence, alongside Amanda Visell!

Website: workingsunday.com

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Twitter: @WorkingSunday

Instagram: @WorkingSunday