This podcast analyzes the lab-grown diamond (LGD) market, primarily focusing on India and its global context. It highlights the increasing global presence of LGDs, particularly in the US, while noting gold's dominance in China. The podcast suggests that LGDs present a growth opportunity in India, especially among younger consumers who prefer lighter, trendier jewelry. However, challenges include low consumer awareness and the cultural preference for gold as an investment. The analysis explores strategies for building brand trust and category salience, including buyback programs and certifications. It also mentions recent private equity investments in Indian LGD companies, projecting significant market growth with strategic initiatives and the entry of established players.