In today’s episode of How to Be Less Old we discuss how Sarah Jessica Parker is doing launching something new. Fashion? No. Spirits? No. Beauty / perfume? No. Lab-grown diamonds? NAILED IT!

SJP has partnered with Astrea London to bring us gorgeous lab grown diamond pieces with GIA/ IGI certifications.

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Lab-grown must be cheaper, right? Not with SJP involved! Will lab-grown at least replace the old “blood diamonds” we can’t seem to get enough of? Only time will tell.

As mentioned, Deanna has a stunning necklace from Dorsey.

Plus, we get into the YouTube teen Salish Matter that almost broke a New Jersey mall with the launch of her new skincare line Sincerely Yours at Sephora.

And we pump the term pump cause we can’t stop. Pump.

Love, Deanna & Emily

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