Fergus James is the founder of one of Dubai’s leading bespoke jewellery brands, and in this episode he breaks down the real forces reshaping the diamond industry today, explaining how lab-grown diamonds surged, why social media has changed what people expect from engagement rings, and how Dubai became a global hub for custom pieces. He walks through the evolution of his business, the shifts in pricing and consumer behaviour, and the personal moments that pushed him into the world of diamonds, from replacing his wife’s engagement ring to crafting meaningful pieces for major celebrities. It is a clear and grounded look at how diamonds are chosen, valued, and understood in 2025.