Some of the most successful ideas are borne of the simplest frustration. For VP Julie Cole and her three co-founding mompreneurs, it was witnessing their children’s valuable belongings leave home, never to return. Enter Mabel's Labels, an award-winning producer of personalized ''labels for the stuff kids lose!''®. In this podcast, Cole discusses how a simple product can gain invaluable traction when leveraged with the power of brand ambassadors, social media---and disgruntled mothers.