The Do This Sell More Show began as a weekly interview between Dave Lorenzo and a special guest. In this show Dave's guest is Lacy Boggs , Content Creation Guru.

In this episode, Dave and Lacy discuss:

• Lacy’s journey to becoming the content creation guru she is today. 
• Getting written content into the hands of the right people.
• How to create great blog content, white papers and free reports as marketing tools.
• The way to write for marketing (it's different than academic writing or writing for the court).
• How, when, and where to repurpose content.
• Putting your personality into your writing.

Key Takeaways and actionable tips:

• Without great content, nobody is going to stay and read it. 
• Think about the goals of the content you are creating. 
• We read differently in different formats. We are more likely to commit to reading something on paper.
• Quality and consistency over quantity.