The Radiant Edge Podcast — Episode 4Title: Ladies, Net Zero Bro Marketing is Costing Your AuthorityHost: Wendy BurgeRuntime: 13:34 minRelease Date: July 11, 2025

Episode Summary: If you’ve ever felt like the marketing advice you’ve been given doesn’t fit who you are or what you’ve achieved, this episode is for you. In this powerful call-to-arms for experienced women experts, Wendy Burge challenges the “net zero” marketing models that ignore your mastery and water down your voice.

Wendy introduces The Radiant Authority Method—a values-aligned alternative to bro marketing—and shares the four essential shifts women must make to claim their space as wise leaders, not just online content creators.

Whether you’ve been behind the throne or quietly carrying empires on your shoulders, it’s time to step into your own spotlight. You’re not starting from zero, and your marketing shouldn’t either.

In This Episode, You’ll Learn:

+ Why beginner marketing strategies are failing established women experts

+ How to reclaim your authority by telling the right story—your own

+ What makes traditional bro marketing misaligned for women at midlife and beyond

+ A 4-step method to translate your lived wisdom into magnetic offers and thought leadership

+ How to rebuild your business model and messaging to honor your energy, values, and voice

Memorable Quotes:

“Marketing isn’t failing because you’re not good at it. It’s failing you because it wasn’t built for where you’re starting from.” — Wendy Burge

“You didn’t earn your scars to apologize for having them. You built your expertise to use it.” — Wendy Burge

“Bro marketing teaches you to be louder. Radiant authority teaches you to be clearer.” — Wendy Burge

Who This Episode Is For:

+ Women experts and consultants in midlife launching their own businesses

+ Professionals tired of loud, hype-based marketing that doesn’t match their values

+ Coaches, creatives, and strategists ready to lead with depth, not tactics

+ Anyone ready to replace hustle with resonance and step into true leadership

Resources & Next Steps:

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