Our guest today is Ben Jones, CEO of Haus Labs by Lady Gaga. Haus Labs by Lady Gaga is Lady Gaga’s clean artistry makeup brand powered by innovation.

Big shoutout to Cristina Nuñez for contributing thoughtful questions to the episode.

We discuss:

* How Ben met Lady Gaga

* Why Ben wanted to work in beauty

* The original launch of Haus Laboratories

* Why they rebranded and relaunched as Haus Labs by Lady Gaga

* Lady Gaga’s involvement with the brand day to day

* Are consumers fatigued by celebrity-led brands

* Formulations and product

* Approach to retail partnerships and growth

I hope you enjoy listening

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