In today's episode we’re going to meet Ingrid Murthi. Ingrid is a CX Strategy & Research Lead at Kmart Australia Limited. She puts people at the heart of every design decision. By empathising with their needs, combining it with business goals, she strives to create frictionless omni-channel experiences. She believes in the power of data-driven insights to guide the design process within cross-functional teams and delivers user-centric solutions.

Ingrid was born in Indonesia and moved to Australia when she was 15. She did her bachelor in Computer Science, not knowing what to do with C (the programming language), so she decided to do Masters in Multimedia Computing. Career wise, it has been over 20 years of navigating as a third culture kid in different design fields, had a covid baby without much “village” support and now finally getting back into the rhythm.

✨ Ladycasters:

Mariana Ozaki - EMEA Director at Ladies that UX and Chapter Leader at Ladies that UX Milan

🍀 Sponsor: Deeploy (⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@deeploy.eu⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠)

Edition: Luciana Borrasca (⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lb.audioedition⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠)

Design: Laís Sayuri (⁠⁠⁠⁠⁠⁠@lais_sayuri⁠⁠⁠⁠⁠⁠)

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