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Hello, and welcome to Decoding Culture Podcast on This is HCD. This is the first episode of Decoding Culture. I thought I’d give the listeners a short summary of what it’s all about. The podcast will focus on the importance that culture plays in all areas of business and society, from how it shapes organisations to how it influences consumer experience, design, and larger societal trends.

For this first episode, I spoke to Dr. Laetitia Mimoun, who’s a lecture on marketing at Cass Business School in London. We explored how her research interest was influenced by anthropological theory, especially around liminality and how this shapes area of consumer behaviour and culture. This is something she calls consumer liminality and she’s going to talk about this more in the podcast.

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