3 years after the inception of her street wear brand - Lahjtna, Aisha joins us for episode 8 to discuss the brands origins and journey so far. 

In the intensely saturated field that is streetwear, Aisha managed to create her own unique lane through representing numerous Middle Eastern cultures. What started off as an assignment for a class and black and white tees, has now grown into a fully fledged business and expanded into vest bags, sunglasses, cargo pants and so many more items. As a visual communications student, she chose the creative route in higher education and it really shows in every aspect of the brand, she even has dreams to one day create her own Arabic font one day.  Just as she managed to make streetwear her own, she’s made this episode her own as she’s the first to switch seats with me.   

0:00 - Who is Aisha and Lahjtna? 6:19 - Majoring in graphic design 9:57 - Handling criticism as a creative 11:20 - Lahjtna’s customer engagement  19:23 - Creating her own fonts  21:54 - Apocalypse collection  26:20 - Collabing with Lamborghini and Nike for a collection  29:48 - How she secured those sponsorships 34:15 - Over-saturation of street wear and fashion markets 36:44 - The approach to creating each collection  38:53 - Her fav collection  41:29 - How to maneuver suppliers and ordering quantity as a beginner 47:20 - Being your own biggest fan  53:20 - Top 3 songs in rotation and fav concert   

Aisha’s current rotation: 

Daydream - Bayou 

Venus is her name - MARCELINA 

Suburban - Zeina

CHECK OUT LAHJTNA'S INSTAGRAM: https://www.instagram.com/lahjtnaae/​ 

CHECK OUT LAHJTNA'S WEBSITE: https://www.lahjtna.com

CHECK OUT OUR TIKTOK: https://www.tiktok.com/@curatorscouch​ 

CHECK OUT OUR INSTAGRAM: https://www.instagram.com/curatorscouch/​