Lemon Grove native Lalo Alcaraz has long been an advocate for better representation of Latinos in America. Now, it's his day job.

He got his start as an editorial cartoonist at San Diego State University's student newspaper The Daily Aztec before going on to create the first nationally-syndicated, politically-themed Latino daily comic strip, "La Cucaracha." More recently, he’s worked as a cultural consultant on the Pixar film “Coco” and the upcoming animated Nickelodeon show, “The Casagrandes.”