In this episode of Not Just Buildings, host Foster talks with Mark and Janet from Lamar Outdoor Advertising about the lasting impact and creative opportunities billboard advertising offers for businesses in Bedford, Virginia. They discuss the launch of Bedford’s first digital billboard, the advantages of both static and digital formats, and how Lamar uses data to better reach target audiences. The episode also highlights upcoming community events and special offers for new advertisers, showing how billboards continue to be a dynamic and cost-effective tool for local marketing and community engagement.

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