This morning Lamborghini unveiled their newest Huracan, the Tecnica and  the video they presented was sheer marketing genius.  It's a master  class in understanding how to marketing your new vehicle, from defining  who drives your vehicle, to why they drive the vehicle and then showing  how to build the perfect performance car.  It's all here.   

So today we discuss the video, the car, the brand, everything!  It's  going to be excellent!  

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