To attract your ideal audience and the kind of people you want to be surrounded with, the key is to be your true self and stop trying to make everyone like you. No matter what you do, there will always be people that have negative things to say, and that can increase as you become more successful. Instead of being the person you think other people want you to be, or copying someone else you see online, build your own personal brand by being yourself and the right people will follow. Steve Currington has a great story of building his personal brand by being true to himself and following the guidance of a great coach.

Steve Currington is a well-known mortgage banker and entrepreneur. He is a VP at CrossCountry Mortgage and has become a prominent figure in the industry. Steve has been recognized as one of the top mortgage originators in the United States. Steve is also known for his philanthropic work in the Tulsa community and has been actively involved in a number of charitable organizations, including the Make-A-Wish Foundation, St. Jude, and the Cystic Fibrosis Foundation, and has been recognized for his contributions to the community. In addition to his professional and philanthropic work, Steve is also an avid car enthusiast and uses his love of cars to connect with people in the automobile industry. In 2019 Steve took his love of Lamborghini to the internet and created the YouTube channel LambroSteve to highlight his cars and share his experiences outside of the mortgage company he runs.

In this episode of the 365 Driven Podcast, Steve and Tony discuss the true value of hiring a business coach and how to know if you are ready to make that commitment. Steve shares how he got into the mortgage business, how he overcame substance addictions and traded them for Lamborghinis and airplanes, and how he uses them as marketing strategies.

Key highlights:

• The true value of a business coach
• How to become a leader before you are recognized as a leader
• How Steve found his "purple cow"
• Steve's reasons for having exotic cars and an airplane
• Benefits of having expensive hobbies
• Why Steve decided to utilize social media more, and how he went viral on YouTube
• The Lambo effect

For resources and links mentioned in this episode, visit: 365driven.com/episode298