An exclusive interview with Lana Sawiris, an Egyptian entrepreneur, creative director, investor, Backgammon fanatic, and true NYC girl at heart. On her milestone 30th birthday, Lana reflects candidly on finding her footing outside of her famous family name and building a career entirely on her own terms.

Lana details her journey from Egypt to New York, where her determination led to major roles at streetwear giant KITH and eventually to founding &Lana, a "Creative Incubator" that is transforming how brands and agencies interact and co-create. Her impressive client roster includes Sartiano's at The Mercer, The Corner Store, Gstaad Guy, CHIMI, Cherry St Tropez and even Pharrell Williams. 

The conversation delves into the complexities of growing up in the spotlight, as Naguib Sawiris's daughter, and the significance of maintaining privacy and loyal friendships to keep you grounded in a social media world. 

Perhaps most revealing is her latest venture: a members-only Backgammon app born from personal obsession, perfectly capturing the duality of her personality – the strategic businesswoman with an old soul who finds joy in play. Through it all, Lana's drive remains remarkable, insisting her journey is just beginning. Lana never does podcasts so that makes this episode even more special. 

Make sure to check out @andlana for more. Follow @the.curation.pod to keep up with upcoming episodes!

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