#237 Lance Capel // Let’s Go Chia - Creating A Better Way To Consume Chia Seeds.

Matt sits down with Let’s Go Chia co-founder Lance Capel. Let’s Go Chia turns the popular superfood we know as chia seeds and turns it into a much better form of consumption. By powdering this neat little seed, and adding some supporting ingredients like turmeric, Lance, and Kelli Chapel have created a better way to get your chia fix. Lance and Kelli originally made their blend of Let’s Go Chia for themselves but figured it could be a fun project to turn it into something real. It really didn’t take long for them to dive into Let’s Go Chia on a more serious note and with way more gumption. It’s rare that we get a chance to talk with a brand this fresh out of the gate and it seems like Let’s Go Chia has hit the mark with every step they take. Not only are they occupying a new product space but, they're taking a popular and globally celebrated superfood and adding a new spin to it. In this episode of The ReddyYeti Podcast Lance shares with us how they developed their product and how they grew in popularity so quickly. We also chat about how they are getting the word out and some interesting and exciting new products they’re already working on.