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Land Your First Podcast Sponsor: Step By Step
In this episode, you get a complete 30-day roadmap to land your first podcast sponsor—even if you’ve never pitched a brand before. You’ll learn exactly what data you need, how to build a two-page pitch deck that converts, and how to run a multi-channel outreach system that gets responses. By the end, you'll have the confidence and toolkit to book sponsorship deals that grow your revenue and brand authority.
Get your FREE Ultimate Podcaster Social Media Guidebook by signing up for our newsletter: https://www.podfluence.com/social-guide
Free Podcast 2 Page Deck Template: https://www.podfluence.com/2-pager
Free Sponsor Campaign Template: https://www.podfluence.com/sponsor-campaign
Chapters
00:00 – The exact 30-day plan to land your first sponsor
00:31 – Why data is the foundation of your sponsorship pitch
01:01 – Key metrics to collect (downloads, demographics, engagement)
02:00 – When you’re ready—or not ready—to pursue sponsors
02:38 – Building your two-page pitch deck that gets read
04:15 – How to position your audience to attract brands
06:00 – What stats to include to showcase growth and value
07:30 – Why transparency builds sponsor trust
08:15 – Finalizing the pitch with feedback and revisions
08:40 – Identifying ideal sponsors that align with your audience
10:00 – Using your own audience insights and personal brand connections
11:20 – Reaching out to agencies and industry gatekeepers
14:07 – Creating a list of 100 sponsor contacts
17:44 – The 5-touch outreach campaign using LinkedIn, email, and social
19:55 – How to move interested sponsors into meetings
20:49 – Why video meetings close more deals
21:25 – The three topics you must cover in every sponsor call
22:26 – Understanding CPM and negotiation strategy
23:47 – Using trial sponsorships to convert hesitant brands
25:19 – Protecting your long-term value during negotiations
25:41 – What happens after closing the deal
26:21 – Next steps: creating ad copy and launching sponsor campaigns
Keywords
podcast sponsorship, how to get podcast sponsors, podcast monetization, sponsorship pitch deck, CPM for podcasts, podcast advertising tips, podcast outreach strategy, podcast revenue growth, podcast brand deals, how to negotiate sponsors, cold outreach for sponsors
View all episodes
By PodfluenceIn this episode, you get a complete 30-day roadmap to land your first podcast sponsor—even if you’ve never pitched a brand before. You’ll learn exactly what data you need, how to build a two-page pitch deck that converts, and how to run a multi-channel outreach system that gets responses. By the end, you'll have the confidence and toolkit to book sponsorship deals that grow your revenue and brand authority.
Get your FREE Ultimate Podcaster Social Media Guidebook by signing up for our newsletter: https://www.podfluence.com/social-guide
Free Podcast 2 Page Deck Template: https://www.podfluence.com/2-pager
Free Sponsor Campaign Template: https://www.podfluence.com/sponsor-campaign
Chapters
00:00 – The exact 30-day plan to land your first sponsor
00:31 – Why data is the foundation of your sponsorship pitch
01:01 – Key metrics to collect (downloads, demographics, engagement)
02:00 – When you’re ready—or not ready—to pursue sponsors
02:38 – Building your two-page pitch deck that gets read
04:15 – How to position your audience to attract brands
06:00 – What stats to include to showcase growth and value
07:30 – Why transparency builds sponsor trust
08:15 – Finalizing the pitch with feedback and revisions
08:40 – Identifying ideal sponsors that align with your audience
10:00 – Using your own audience insights and personal brand connections
11:20 – Reaching out to agencies and industry gatekeepers
14:07 – Creating a list of 100 sponsor contacts
17:44 – The 5-touch outreach campaign using LinkedIn, email, and social
19:55 – How to move interested sponsors into meetings
20:49 – Why video meetings close more deals
21:25 – The three topics you must cover in every sponsor call
22:26 – Understanding CPM and negotiation strategy
23:47 – Using trial sponsorships to convert hesitant brands
25:19 – Protecting your long-term value during negotiations
25:41 – What happens after closing the deal
26:21 – Next steps: creating ad copy and launching sponsor campaigns
Keywords
podcast sponsorship, how to get podcast sponsors, podcast monetization, sponsorship pitch deck, CPM for podcasts, podcast advertising tips, podcast outreach strategy, podcast revenue growth, podcast brand deals, how to negotiate sponsors, cold outreach for sponsors