4 Keys from this episode:
The best way in the speaking training industry of getting work is to do work
Give people the opportunity to sample your product before they buy it.
Stay hungry!
We can choose our thinking
Click to tweet: Landing Clients via Caring and Sharing See: http://www.dougmorneau.com/podcasts/10/
Doug Morneau: Welcome back to another episode of Real Marketing Real Fast. I am super excited today to have a friend of mine on as a guest, Ryan Walter. I met Ryan several years ago at an Alpha Canada Golf Tournament, the fundraiser for the organization, and have gotten to know both him and his wife on a personal basis and on a business basis, and I'm going to share with you a little bit of Ryan's background so you get an idea of where he's coming from, where he is, and where he's heading to. Ryan, if you're not familiar with him played and coached 17 seasons of hockey over 1,100 games in the NHL. He was drafted second overall by the Washington Capitals in 1978.
He was named 'The Youngest NHL Captain' in his second of four seasons and went on to play nine seasons with the Montreal Canadians, winning a Stanley Cup in 1986, and then, finally returned to his home to play his last couple of years for the Vancouver Canucks. He was named 'Team Captain' in the World Junior Tournament and was selected to play the NHL All-Star Game in 1983 for team Canada, and three world championships. He became the Vice President of the National Hockey League Players Association and was honored as the 'NHL Man of the Year' in 1992. Ryan's gone on to get his master's degree in leadership and business, and he is the author of five books. He created a board game called 'Trade Deadline Hockey', and 'Electronic Transfer Deadline'.
He's a regular contributor to both online print magazines, newspapers, radio and TV. In addition, he co-founded and is the President of two startups, NHL and IIHF coach, a TV hockey broadcaster, a hockey advisor, an actor for both television and movies, and President of the Professional Hockey League. Ryan is a member of the board of directors of the Hockey Canada Foundation and sits on the Seton Hall Stillman School of Business Leadership Advisory Council, and he currently speaks and helps hundreds of companies and organizations leveraging his experience in leadership as he relates that to team performance as a former hockey player. Ryan, welcome to the show today. Is there anything that I've left out?
Ryan Walter: Thank you very much, Doug. That was painful, having to listen to it all, but happy to be with you.
Doug Morneau: I knew you being such a humble guy, you, like myself, you don't like to hear somebody going on and on, but that's just a short overview, the highlight reel if you will of what you've accomplished.
Ryan Walter: I'm very thankful, Doug. Thank you for sharing that with your listeners, and I'm always thankful for the things that we've been able to accomplish in the past, but you and I, we've had lots of time together, and I love your podcast. I love this idea of what works today and what we think works in the future, and that's really the focus that I have in these days.
Doug Morneau: Where are you working today in your role leadership and speaking to companies throughout the world? Can you share with our listeners a major breakthrough or some success you've had using a specific marketing tactic?
Ryan Walter: Yeah. For sure, and we are so thankful, Doug, we've just come off our best year ever. We've probably have connected with around 130 different sessions during the calendar year with companies. We have now both 750 clients, and I've just finished speaking to just over 800 CEOs over the last three years. I want to share how we got in front of these CEOs because I think that's been our biggest marketing breakthrough for su...