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Landing Page Conversion: Getting Significant Improvements Even When You Can’t Complete Your Tests
What do you do with a test when conversion rates don't validate?
We have all probably designed a test webpage or offer email that we expected to dramatically outperform the control and been stunned when performance was poor, or the results came back inconclusive.
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By MarketingExperiments
5
33 ratings
What do you do with a test when conversion rates don't validate?
We have all probably designed a test webpage or offer email that we expected to dramatically outperform the control and been stunned when performance was poor, or the results came back inconclusive.